Did you know that a successful trader can lose money on 9
out of 10 trades and still make money?

An unsuccessful trader can make money on 7 out of 10 trades
and end up going broke.

What does the successful trader do differently than the
trader that ends up broke?

Even more importantly, how does this apply to your
business?

Before I tell you the secret, I want to let you know:

>>> You can't predict the future

>>> Not every marketing campaign you launch will be
successful

In the words of Robert Burns, "The best laid schemes o'
mice and men Gang aft a-gley."

In his classic best seller "How To Make A Fortune In Mail
Order," author and publisher Melvin Powers has this to say.

"How do I know if an ad campaign will be profitable?"

"I don't know until I've tried it."

If Melvin Powers doesn't know in advance which ads will be
successful, how can you or I?

We can't.

So what's the secret?

Effective money management.

You must learn to effectively use your "war chest."

Control your assets correctly and you will succeed.

Here are some simple rules for effective money management:

1. Never spend money on an ad campaign, unless you can
afford to lose it.

2. Always keep money in reserve. Don't let one marketing
campaign empty your war chest.

3. Whenever you have a successful promotion, use part of
your profits to capitalize on a winner.

Learn to manage your money and watch you profits soar.

On Wall Street they have a saying, "Cut your losses and let
your profits run."

About the Author

John publishes the "Street Smart Marketing" newsletter.
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