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If you're trying to sell a product of service, you need to
concern yourself with only four marketing principles. Although
these marketing ideas may seem simple, they are incredibly
powerful for communicating your message, motivating your
prospects, and getting them to take an action.
As a marketing veteran, I can tell you that many people over
complicate the process of marketing, and as a result, never see
a positive return on their marketing investment. This is not to
say that certain aspects of marketing are easy. Many require
in-depth knowledge of a specific marketing discipline. However,
the four basic principles I describe here are the building
blocks of any effective marketing, Internet marketing, or search
engine optimization campaign.
1. Know Your Audience. No one can effectively market,
communicate, or sell without knowing their audience or what
motivates them to buy. Is your potential customer male or
female? Young or old? A first time buyer or frequent purchaser?
Are they the final decision maker? Do they have preferences for
a particular product, service, or delivery method? The more you
know about your audience, the more targeted and relevant your
marketing can be.
2. Timing is Everything. Even with the most convincing marketing
campaign, prospects will have no interest in your product or
service if you aren't communicating to them at the right time.
Be sure your marketing message is in front of prospects when
they're ready to buy. This could be at a particular time of year
or perhaps prior to a life event.
3. Finding the Right Offer. In direct marketing, experts say
that results are 40% dependant on your list, 40% on the offer,
and 20% on your creative. The same is true for internet
marketing, search engine marketing, and the like. Test your
offers and find the one that out performs all the others. This
offer should continually be tested and refined to improve your
results.
4. It's all about the Messaging. If you know your audience well
enough, you should be able to craft a message that addresses
their needs and differentiates your product or service from the
competition. Additionally, be sure to stress benefits over
features. This will give your audience a reason to read, try,
and buy.
The next time you are conducting a marketing campaign, use these
effective marketing principles. Knowing your audience, ensuring
that you reach them when they're ready to buy, experimenting to
find the most productive offer, and communicating to them
productively, are essential for any marketing campaign to
deliver results.
About the author:
Michael Fleischner is the founder and President of
MarketingScoop.com. He has appeared on major media including the
TODAY Show, Bloomberg Radio, and more. With more than 12 years
of marketing experience, Michael has developed major brands as
well as a variety of businesses in need of leading marketing
programs. Visit http://www.MarketingScoop.com today!
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